OpenAI SORA Will Change Video Content Forever (Time Is Ticking)
In this article I'm diving deep into one of the most groundbreaking AI products to hit the market – SORA. Now, before we proceed, let me clear something up: if you believe SORA won't alter the creative industries, you're in for a wake-up call. Whether you're a digital content creator or a filmmaker, SORA marks the onset of a cultural shift towards AI-generated video content.
By the end of this article you're either going to discover what SORA is all about and its immense capabilities or you're going to get a stark reminder of the changes heading our way in video production and content creation. I guarantee less than 0.05% of content creators or filmmakers are fully prepared for the impact SORA is about to unleash.
The Game-Changer
So, what is SORA? If you're familiar with ChatGPT, then you're on the right track. Witnessing the meteoric rise of ChatGPT outpacing giants like Meta's Facebook or Instagram was one of the greatest technological spectacles of the last decade. ChatGPT is the perfect tool and a great use of large language models. ChatGPT caters to everyone and it’s no surprise that it’s became so popular.
Now, why is this relevant?
SORA was created by the same minds behind ChatGPT – OpenAI. And that, my friends, tells you everything you need to know about the potential for the next big technological leap.
In a nutshell, SORA operates like ChatGPT. You input an idea by writing a prompt and hit enter. A bespoke video emerges. If you haven't caught the previews yet, you might be living under a rock. The internet's been going crazy with teasers showcasing SORA's capabilities.
Have a look for yourself here.
As of now, SORA is exclusive to a select group termed 'Red Teamers' by OpenAI. In theory, this move aims to assess potential risks and harms – a step in the right direction for safeguarding the public. With concerns looming over video manipulation in the AI space, it's reassuring to see proactive measures being put in place. Given the upcoming US election, analysts are understandably wary of the misuse of such technology.
If you take a look at the above link you'll be greeted with jaw-dropping results. However, bear in mind that what you're witnessing is the current best examples handpicked by OpenAI to showcase SORA's potential.
Implications for Content Creators
Now, before you hit the panic button and contemplate a career change, pause for a moment. Instead of fixating on what parts of your job might be replaced, think about how AI tools like SORA could streamline your workflow. Could SORA potentially amplify your productivity tenfold, or even a hundredfold? I believe so.
As an advocate for authentic content creation, I have a strong discomfort with AI-generated videos, particularly the cookie-cutter ones flooding platforms like YouTube and TikTok. There's something cringe-worthy about humans employing AI-generated voiceovers. Maybe it’s just me but I'd rather engage with a genuine human.
So, where does SORA fit into the equation? I think its niche for the year ahead will be providing creators with tools for tasks like B-Roll footage. Interestingly, this presents a unique side-effect we'll get to in a second.
SORA's Future
What lies ahead for SORA? It's anyone's guess, but I envision partnerships with major production companies. Studios like Pixar might adopt advanced iterations of SORA or develop their own counterparts. It's a likely move for billion-dollar enterprises eyeing efficiency gains. However, this could inadvertently pave the way for indie filmmakers and small-scale productions to have a dedicated platfrom/space to thrive. Despite the surge in AI videos, human connection remains irreplaceable.
The Ripple Effect
So, what’s the side efffect? Companies like Shutterstock might find themselves on shaky ground. Why sift through hundreds of videos when you can access an infinite array tailored to your precise needs? It begs the question: what's the fate of digital products reliant on fixed assets? The landscape is evolving rapidly and things will change quickly.
Interestingly, recent news suggests Shutterstock is forging deeper ties with OpenAI, hinting at a potential collaboration. Time will tell what this entails.
A Call to Action
Personally, I see myself leveraging SORA for tasks like B-Roll footage. With time, updates, and refinements, SORA could easily mimic real footage, saving creators an insane amount of time.
However, if your content hinges on specific locationsshots, fear not – there's still value in authentic shooting experiences.
Regardless of personal opinions – mine included – SORA signifies just the tip of the iceberg in the world of video content creation. It's essential to keep a close eye on its evolution.